Guides
Metadata, explained properly.
What is hidden in your files, who can read it, and what to do about it.
Reference
- What is EXIF metadata?EXIF, IPTC and XMP explained without jargon — what each records and what it gives away.
- C2PA content credentialsWhat Content Credentials are, where they hide, and what removing them does and does not achieve.
- How lossless removal worksContainer surgery per format, why we never re-encode, and how every result is verified.
- Format referenceWhere each of the nine supported formats stores its metadata, and how each is handled.
- ChatGPT image metadataWhat ChatGPT, DALL·E and Sora embed in every image they produce, and what removing it means.
Articles
- Technical
Lossless vs re-encoded metadata removal, measured
Most online metadata removers re-compress your photo. Here is what that costs, how to tell whether a tool did it to you, and how to check for yourself.
- Privacy
What a single photo tells a stranger
A walk through the metadata in one ordinary phone photo, field by field, and what each one gives away.
- Platforms
Why 'Instagram strips EXIF anyway' misses the point
Platforms strip metadata from the copy others can download. That protects less than it sounds, and the exceptions are where real leaks happen.
Does this platform strip EXIF?